Category: LEADS GENERATION
Bissan’s Journey to Laser & Botox Bookings Through Google Ads
Stats Breakdown
1500$ USD SPENT
35 LEADS GENERATED
25 CONVERSTIONS
900% AVERAGE ROI
Challenge
Low Visibility in a Competitive Market. Hence No sales. No Bookings.
Despite offering in-demand treatments, Bissan wasn’t showing up on search results.
Segmentation of Campaigns and Ad Groups
- Implementation of Conversion Tracking via Google Tag Manager
Competing clinics with aggressive ad strategies were capturing all high-intent leads.
- Use of Responsive Search Ads with Dynamic Keyword Insertion
- Application of Automated Bid Strategies (Target CPA)
OUR STRATEGY
Our Data-Driven Google Ads Strategy for Laser Hair Removal & Botox
- Focus on highly relevant long-tail keywords like “best laser hair removal near me” and “affordable Botox treatment” to capture high-intent traffic and reduce CPC.
- Incorporate location-based terms (e.g., “laser hair removal in [City]”) to attract local prospects actively searching for nearby clinics.
- Headlines with clear offers or numbers like “Save 20% on Botox” or “Over 1,000 Laser Treatments Completed” attract attention and clicks.
High-Converting Valentine’s Campaign via Meta Ads
- CTR improved by 50%
- Impression grew by 8%
- Conversion rate improved by 44%
- Conversions grew by 133%