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Category: LEADS GENERATION

Successful Braces Installation Campaigns for Extracare

Stats Breakdown

3100$ USD SPENT

160 LEADS GENERATED

10 CONVERSTIONS

867.74% AVERAGE ROI

Challenge

High Volume, Low Quality: The Junk Lead Problem

Lack of Precise Audience Targeting and Personalization

  • Audience profiles were too broad, causing ads to reach uninterested users with low purchase intent.

  • Lack of granular behavioral and interest data led to poor match between ad content and viewer needs, reducing CTR and lead quality.

Inefficient Ad Creative and Poor Campaign Optimization

  • Ad creatives lacked dynamic testing, resulting in ineffective messaging and visuals that failed to capture attention.
  • Campaign parameters, including bidding strategy and optimization goals, were misaligned with lead generation objectives, causing inefficient spend.

OUR STRATEGY

Our Strategy to Overcome Junk Leads Problem

  1. Custom Lead Forms with qualifying questions to filter out casual clicks

  2. Clear Ad Copy & CTAs focused on treatment-specific benefits, reducing irrelevant inquiries.
  3. Geo-Targeted Audiences to attract only users within realistic treatment radius.
  4.  Retargeting Campaigns aimed at warm audiences who had previously engaged with key pages.
Viral Campaigns
FB/Insta
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Viral Campaigns
FB/Insta
Click Here

Picture Perfect Designs to Attract Audience Attention

  • Created 1–2% lookalikes based on previous orthodontic consultations to reach users most likely to convert.
  • Installed and configured Pixel events (e.g., “Initiate (“Schedule Appointment”) to track behavior and optimize for high-converting actions.

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6.7 / Average ROAS

across our 100+ Global
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SOLUTIONS

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