Bissan’s Journey to Laser & Botox Bookings Through Google Ads
Stats Breakdown
1500$ USD SPENT
35 LEADS GENERATED
25 CONVERSTIONS
900% AVERAGE ROI
Challenge
Low Visibility in a Competitive Market. Hence No sales. No Bookings.
Despite offering in-demand treatments, Bissan wasn’t showing up on search results.
Segmentation of Campaigns and Ad Groups
Implementation of Conversion Tracking via Google Tag Manager
Competing clinics with aggressive ad strategies were capturing all high-intent leads.
Use of Responsive Search Ads with Dynamic Keyword Insertion
Application of Automated Bid Strategies (Target CPA)
OUR STRATEGY
Our Data-Driven Google Ads Strategy for Laser Hair Removal & Botox
Focus on highly relevant long-tail keywords like “best laser hair removal near me” and “affordable Botox treatment” to capture high-intent traffic and reduce CPC.
Incorporate location-based terms (e.g., “laser hair removal in [City]”) to attract local prospects actively searching for nearby clinics.
Headlines with clear offers or numbers like “Save 20% on Botox” or “Over 1,000 Laser Treatments Completed” attract attention and clicks.
